cathouse is a sister-owned operation founded by aidan and riagan.
it always starts with a walk. we created cathouse during a year living together* back under one roof (aidan’s catskill cottage on the hill). as sisters and best friends, experiencing life together is our natural instinct. so it was only natural when our daily walks evolved from talks about plant growth on the trail to talking shop, discussing ideas for brands we worked for and teams we led. quickly we realized the independent paths we took in sales and comms not only ran parallel, but worked complementary to each other.
cathouse’s approach joins two of the most lucrative work streams, brand and growth, to create cohesive strategies specifically for companies whose mission reflect what matters most to us – those that emphasize a socially conscious mindset in both the companies they’re building and the services they offer.
cathouse is built on a foundation of proven expertise in growth strategy and brand management. before this, aidan was director of sales at talkspace, leading high-performing growth teams and best known for her empathic approach to leadership, while riagan led strategic comms and pr efforts for companies across industries and at all stages in their growth.
we value authenticity and transparency in all we do. that goes for our approach to working with brands, and what we do outside of cathouse:
aidan is a master’s student in clinical mental health counseling at suny new paltz. part of the neurodivergent community (diagnosed in her thirties), she is drawn to working with nd clients, especially those underrepresented in traditional research – women, bipoc, lgbtq+ – and all the big feels that come with it. she approaches this work through a feminist and social justice framework and uses a non-pathologizing, affirming lens.
riagan is a doctoral student in sociology at brandeis university with her research intersecting culture, identity, media, class, and gender. she also shares perspectives on society and personal stories of identity in her substack wordvomit and holds a master’s in sociology from the new school.
*along with our cats, the muses of the cathouse name